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Our Market & Customer Focus:

B2B & B2SMB Companies with Online Business Models and Digital Products & Services
(SaaS, Web2 & Web3)

While Three Things has a broad base of experience across many industries and business models, we love technology driven businesses.

With over 40 years experience in the technology arena we can offer our clients differentiated experience, deep competencies, and a unique POV.
Business Meeting

Industry Focus

  • Web 2 & Web 3 Businesses

  • SAAS

  • Blockchain & Cryptocurrency

  • Digitized Services

  • Digital Publishing

  • Digital Advertising

  • AdTech/Martech

Office Environment

Market Focus

  • B2B

  • B2SMB- tech companies that focus and sell into the small business market

  • Local Digital Media- digital advertising and subscription for local media publishers

Customer Focus

  • Early Stage: Late Seed through Series B funded companies 

  • Growth Companies: >25% CAGR

  • Established Mid-market:  with growth and/or exit aspirations

  • $5M-100M revenue

  • $1M- $10M EBITDA

  • SAAS or Web2/Web3 CEOs who are worried about execution and reaching their next milestones.

Financial Report

I understand B2B. What's B2SMB?

Our entire career has been focused on the Business to Business (B2B) and Business to Small & Medium Business (B2SMB) markets. B2SMB can be thought of a highly specialized subset of the B2B market. However, while these two markets seem similar, there are significant differences.  The SMB customer frequently operates on a different scale, with a different mindset, different operational priorities and different constraints than typical enterprise B2B clients. 

 

Knowing and understanding these differences impact your product design and offering, go to market approach, and support and retention strategy. You financial models, metrics, and fundamental assumptions will be different for the B2SMB market versus your traditional enterprise B2B customers. 

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The size and scale of the SMB market is very attractive to both startups and the largest enterprises trying to expand markets. However, the landscape is littered with spectacular failures of B2B companies who tried to move downmarket to capture SMB customers. If you are a new company trying to penetrate this SMB market, or a large enterprise trying to move downmarket, Three Things has specific expertise (and hard earned scars) regarding what works and what to avoid, so that you can succeed in the B2SMB market. 

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